How Portfolio Design Guide Is Going to Change Your Business Strategies

What is a Portfolio website?

To begin, let’s define a portfolio website. A portfolio website is a digital version of a freelancer’s (or company’s) resume. It gives prospective customers an easy method to see your work while also enabling you to broaden your talents and services. This isn’t, however, the primary goal of a portfolio website.

The ultimate goal of a portfolio website is to help you gain more clients, whether that means freelancing work, new customers for your firm, or job opportunities. Before you start adding material to your website, you need figure out what you want to achieve.

Purpose of a portfolio website:

When a design’s aim is defined, the process becomes important. The primary goal of the portfolio websites I’ll cover is to offer engaging content and provide basic information in a way that leads to new client acquisition.

Essential sections of a portfolio website:

Information About Yourself

Clients may be curious about what you do. Some people would like to know how you learned to do what you do, as well as any formal education or training, awards, and recognitions you’ve had along the way. Do not be afraid to talk about your feelings, thoughts, and opinions while you tell your story. You don’t need to tell the whole story of your life, but you should talk about any problems you’ve had in your field.

Logo with Tagline

This doesn’t have to be complicated. You can use a simple text-based logo that shows your name. You need a tagline to describe yourself and the services you offer in a quick, short way. This gives people a quick way to see if your services are right for them before they call or email you.

You should try to make your tagline as short and clear as possible. When you say “developer,” it’s descriptive. But when you say “WordPress developer,” it’s more descriptive. It’s the same with “New York-based graphic designer.” It’s more specific than “graphic designer.”

A High-Quality Self Image

This connects to the first point we made about how to make things look good. Always make sure that the images you use to show off your work are of the best quality. You don’t have to be a photographer or an artist to do this. Even if you don’t make any visual works, you should still be using images to show off your work, and those images should be high-quality.

The images should also go well with the rest of your site’s look. Take a look at the Minimal Photography demo in our Weston theme, for example, to see how it looks. It has a dark color scheme, which goes well with the black-and-white photos in the demo’s portfolio.

Live Project Demo (If Applicable)

A visitor can lose their attention in a matter of seconds, so be sure to use these seconds well. People who are interested in your business will look at the pictures first. If they like what they see, they will keep looking for more information. In other words, you need to show off your work in a great way.

In many ways, you can make slideshows, videos, thumbnail galleries and more to show off your work. If you’re a logo designer, make sure you show a high-quality picture of a logo in different forms. Put the logo on products, business cards, and show it in different colors – this will show that you can do more.

You can look at this website to see some of the work they have. It was made by Tim Smith, a London-based designer and writer. When he talks about it, he shows off his work with a thumbnail gallery.

Testimonials by Real Clients

You should always ask your clients for a review. Make sure your email is written in a way that shows how well you work together with a specific client. Professionalism is important if everything has been business first. You can be more casual with a client if you’ve broken through some barriers and you’re already good friends with them. Only ask them for a one- to five-sentence summation of what it was like to work with you. This email is taking up a lot of their time. Be aware of that.

Show off your best reviews on the homepage. This is something that most developers do, but you can also use rows. In the Freelancer demo of our Weston theme, you can see a slider with testimonials from people who have worked with us.

Well Explained Service

Sure, you could work as a photographer or a web designer, but they aren’t the only services you provide to your clients, are they? Designate a section of your website’s homepage for a short listing of the services you provide.

Skill Section

The skills part of your resume contains information about your talents that are relevant to the positions you are looking for. It is appropriate to highlight talents that are relevant to the job or professional sector in which you are interested, such as computer skills, software abilities and/or language abilities, in this part of your resume.

Contact Information

If you remember nothing else, make sure your contact details is visible. Many fail here. Adding a contact form or small icons to your website’s header or footer may suffice.

Include social network buttons, especially LinkedIn. Check for inappropriate photos, videos, or posts before integrating social networking sites.

You may want to add a contact tab to be safe. Here are some additional designers’ contact info.

An FAQ Section

The same challenges and concerns will arise when you freelance and negotiate with new and potential consumers. A FAQ section may assist address these concerns and decrease consumer enquiries and complaints.

Maybe on your Services page, but better on Hire Me. Clients will assess your skills to determine your suitability. Answer their unasked queries.

Such as your work process, payment methods, and customer communication choices.

Call to Action

A call to action fits in well with the purpose of your portfolio. People who visit your site should know what they should do next. This will help you come up with a call to action for your site. People should do what you want them to do. Your website should have a lot of ways for people to get in touch with you. Make sure to include your business email address even if you use a contact form, because some clients prefer to use it instead of a contact form.

In the example below, a creative agency called Lounge Lizard has a lot of ways for clients to get in touch. Fill out the “Request a Proposal” form to get an offer in your inbox. You can use an email address or send us a message.

Popular components of portfolio websites:

  1. Free Samples
  2. Relevant Social Media Accounts
  3. Content / Blog Post
  4. “Process” Section
  5. Case Studies
  6. Quote Request Form


Putting up an online portfolio may be a difficult process. However, if you keep the goal of creating a portfolio website in mind, the process of getting to the finish line is a clearly defined one. I hope you have received some valuable advice and ideas for your own portfolio website as a result of this article!


Leave a Reply

Your email address will not be published.